Social
media is no longer just a way for people to stay connected with each
other. It is now also a fantastic way for businesses to reach out to
potential and actual customers alike. In fact, you may already be
engaged in a social media marketing campaign right now. In that case,
here are a few tips to help you get the most out of your social media
efforts:
Share
Pictures
People
say that a picture is worth a thousand words. In that case use a
picture instead of forcing customers to read a thousand words. Adding
a picture to your social media posts can substantially improve the
chances of it being read and
shared. On Twitter, for example, tweets with pictures get 150 percent
more retweets!
Choose
Carefully
When
starting out, try to limit yourself to two or three platforms.
Spreading yourself too thin early on will only diminish the
effectiveness of all your social media profiles, which can give you a
reputation you would rather not have. Before you create your
profiles, find out which sites are the most popular among your target
market. Start with those sites.
Time
it Right
There’s
no point in sharing things over social media if you post them at a
time when your target market isn’t online. Pay close attention to
when your target market is online and post during that timeframe. For
example, if you are trying to reach office workers, try posting
during their lunch break.
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