Marketing to Millennials: One thing to Focus On

Millennials are people born between 1977 and 1995, and is a social group much larger than Baby Boomers (those born from 1946-1964). The number of millennials is so large that experts predict that millennials alone will account for a third of all retail spending within the next 5 years—an exceptionally huge piece of the pie for marketers to focus on.

Marketers try to impress millennials but it has proven difficult, specifically for those that are considered “old school” not only in their marketing strategies but also in how they provide customer service. Millennials’ preferences and behavior are very different compared to those of Baby Boomers, prompting a different approach to marketing.

In order to successfully market to millennials, marketers need only to remember one thing: keeping things personal. Millennials are known to appreciate a company that expresses genuine concern in their needs. Personal communication doesn’t always have to be literal; in today’s landscape, companies can achieve that by tapping the power of social media.

Millennials love social media. They are willing to share their opinions and experiences through it, and seeing business entities communicate with them through the same channel instills a sense of fraternity. This factor should always be one of the main focus of all marketing targeting millennials, if they want to succeed.