Saturday, March 28, 2015

Internet Marketing Expert Asks: What Makes a Great Resto Website?

Almost everyone today who owns a smartphone would readily turn to the internet to have every single query of theirs answered, such as, “Restaurant options in (insert location here)”. Now assuming your restaurant is doing great in SEO ranking and the potential customer is somewhat enticed to click on that link, the next question is: Will your website be able to convert that visitor to sales? Remember that your restaurant’s website serves as your virtual counterpart and, according to a local internet marketing expert, regardless of how delightful the kind of service you offer, if the site doesn’t pass the initial evaluation, chances are your SEO efforts will merely go to waste. For your benefit, here are the qualities of a functional website.

Thursday, March 19, 2015

How to Generate Leads through Web Marketing

While advertisers use different strategies, they have one common objective: to generate leads, consumer interest, and inquiries regarding the products or services of a business. Lead generation can be achieved through a variety of methods. You can use these one after the other or all at once depending on your marketing capacity. Experienced marketers normally know the right combination of methods and timing of launch to effectively yield leads.

The best lead generation technique is still to provide excellent products or services. If your customers are more than satisfied with your products and services, odds are they will refer you to their families and colleagues. Besides having another person performing your marketing job for you, you can be sure that more customers will come without spending extra on advertising to them directly, as testimonials are seen as highly credible.