Wednesday, September 30, 2015

Why Organic Search Still Matters for Your Internet Marketing Strategy

With all the marketing channels businesses have at their disposal, including AdWords and social platforms like Facebook and Twitter, organic search seems to have taken the backseat. Gone were the days when Google rankings matter very much for businesses, and some quarters even consider organic search already passe. In reality, though, in every internet marketing strategy, organic search still matters greatly. Organic search remains a significant inbound marketing strategy for small to medium-sized businesses, and it still yields greater traffic to a website. Here are several reasons why this is so.

Tuesday, September 22, 2015

How Internet Marketing Builds Your Small Business

These days, many small business owners are interested in expanding their sphere of influence and optimizing their conversion rates. If these are your company's professional goals, you should know that hiring an internet marketing expert to assist you can be the key to realizing your objective. There are literally hundreds of strategies that digital advertising mavens can employ to help build your small business. Here are two:

Friday, September 11, 2015

4 Reasons to Provide Regular Blog Posts for Your Business Website

Blogs are one of the most common methods for sharing information on the Internet. With the exception of social media, blog sites are among the most visited on a regular basis. If you're trying to build a reputation for your organization while encouraging visitors, using a blog is one of the most efficient methods. However, it takes a great deal of content to make a measurable impact. Writing one or two posts per month is simply not enough. It takes a degree of consistency in order to attract visitors to your site. Improving Search Rankings According to an expert in SEO services, content that is relevant and consistent can improve your ranking in search engines. If you only have one page of content, your site will have little chance of being seen.