Friday, May 29, 2015

Your SEO and Your Social Media Presence


Social media and search engine optimization are more intertwined than ever. Here are some ways that you can leverage your social media presence in order to improve your search engine optimization efforts.

- First of all, synchronize all of your social media profiles.

If all of your social media profiles are well-coordinated then they can pass link juice to and from one another more easily. If your Facebook profile becomes popular more quickly than your Twitter profile, then all of your profiles will receive a rise in ranking. You can cross-post content across your social media profiles for maximum exposure.



Be sure that all of your social media profiles are connected to your website landing page so that the link juice actually passes through to your website.

– Secondly, know that reviews make a difference.

The major search engines have the ability to respond to visits that your website receives. They will aggregate all of the reviews that your website has received as well. Encourage reviews from your customers, regardless of positive or negative. The former will improve your online reputation and pull up your SERP ranking while the latter can be taken as constructive criticism that you can use to improve your products and services.

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