Types of Internet Marketing

Internet marketing or online marketing refers to strategies and efforts that make use of the World Wide Web to promote products or services. This type of marketing is considered to be under the branch of new media and can be done to support the more traditional types of marketing done in television, radio, and print.

The online world is teeming with endless possibilities, it is seen as a vast and powerful marketing tool, and there are plenty of specialized strategies that can be used to harness it. Here are a few examples of the more popular types of internet marketing:

Web Marketing

Websites that promote e-commerce, affiliate marketing, and informative content is considered to be a part of web marketing. Search engine optimization (SEO), a strategy that aims to make businesses and websites gain higher rankings in search engines such as Google and Bing, is also a crucial part of web marketing.

Email Marketing

Newsletters contain frequent updates about products, deals, and launches. Companies can create a more personal bond with their customers and potential clients by directly e-mailing new information on a regular basis.

Social Media Marketing

Social media marketing makes use of sites such as Facebook, Twitter, Tumblr, and Youtube to promote products and connect with millions of customers who own an account in these platforms.