Differentiating White Hat vs Black Hat SEOs

Just like in the real world, there are ways of making one’s online presence stand out among the others. For online businesses, in particular, standing out is essential for their growth – the more visits their site has, the better their rankings in search engine results page (SERP). Online businesses, thus, should be mindful of the techniques their internet marketing experts are using.

SEO service companies are aware of the SEO guidelines that reliable search engines, such as Google, employ. Companies that abide and follow set rules in their online practice are incorporating what is known as White Hat SEOs; those who resort to more dubious means of optimizing a client’s website are using Black Hat SEO strategies.

To put it in layman’s terms, White Hat SEO techniques are conventional and safe methods of ensuring that a client’s site stays relevant in user searches. For instance, a business that provides dental services would have in its web page useful industry-related articles that are relevant and informative for users.

Black Hat SEO techniques, on the other hand, employ risky methods of maintaining a client’s relevance in search engine results. Usually Black Hat SEO strategies involve deceptive means like using hidden texts and links, cloaking, and keyword stuffing. Once a search engine picks up on a site that uses Black Hat techniques, it’s a matter of time when the giant search engine ultimately gets the website banned.

As such, businesses should be wary. Always opt to use the right SEO techniques so that your website stays in the SERP’s good graces.