Tweaking Your Twitter

Some businesses that use social media accounts have Twitter as one of their marketing arms. However, some Tweets sent out from your official profile can affect your business negatively depending on what you tweeted. One can only recall how Jon Favreau’s character got too personal in the movie Chef by challenging a top food critic to test his new menu with nasty consequences later on. If you don’t want a few tweets to snowball into a firestorm against you and your business, a leading internet marketing expert can help you avoid that gaffe.

Images

The imagery on your Twitter account reflects the image you want your business to project. Assembling the right sizes for your Twitter also works. Some online marketers claim that an optimal header image for the business’ Twitter account should be 1,500 x 500 pixels while the profile image is optimally no more than 250 by 250 pixels.

Marketing to Millennials: One thing to Focus On

Millennials are people born between 1977 and 1995, and is a social group much larger than Baby Boomers (those born from 1946-1964). The number of millennials is so large that experts predict that millennials alone will account for a third of all retail spending within the next 5 years—an exceptionally huge piece of the pie for marketers to focus on.